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Cristina Scocchia

illycaffè Chief Executive Officer

Read the biography
Cristina Scocchia, amministratore delegato di illycaffè
Copertina del libro Il Coraggio di Provarci, di Cristina Scocchia
Sperling & Kupfer

Il Coraggio di Provarci

Una storia controvento

with Francesca Gambarini

One of the few women to lead an Italian company as chief executive, and one of the very few to have done so three times, tells her story for the first time.

When the circumstances you start from and other people's expectations seem to have already decided who you will become, continuing to dream is the first step towards setting goals beyond those limits.

Born in a small town in Liguria, she built her career abroad at Procter & Gamble, then led L'Oréal Italia. In 2017 she took the helm of Kiko. Today she leads illycaffè and sits on the boards of EssilorLuxottica and Fincantieri.

She learned that what is missing can become the spark to find the courage to try, betting on merit and on the team. Everyone should have the opportunity to prove their talent: where you start must no longer determine who you can become.

Leadership is not power, it is responsibility.

From a first role to leading illycaffè

  1. 1997Procter & Gamble
  2. 2014CEO, L'Oréal Italia
  3. 2017CEO, KIKO
  4. 2022CEO, illycaffè

Now at the helm of illycaffè, Cristina Scocchia graduated in Economics and Business at Bocconi University in Milan and earned a PhD in Business Administration at the University of Turin.

She joined Procter & Gamble in 1997, before graduating. Her results led to roles of growing responsibility across both mature and emerging markets, including Eastern Europe, the Middle East and Africa.

In 2012 she became head of Cosmetics International Operations, overseeing her brands in more than 70 countries. In January 2014 she was appointed chief executive officer of L'Oréal Italia, tasked with returning the Italian business to growth after years of decline: over three years the company went through a transformation plan spanning portfolio, distribution channels, productivity, smart working and digital transformation.

In July 2017 she was appointed chief executive officer of KIKO S.p.A., present in 27 markets with over 950 stores alongside its eCommerce channel. Within two years KIKO doubled its profitability compared with 2017 and, through investment in innovation, digital transformation and expansion in the Middle East and Asia, laid the ground for lasting growth.

Until 2020 she served on the board of Pirelli S.p.A. She believes in merit, inclusive leadership and corporate social responsibility: the values that shape her work at illycaffè. Mother of a son, she loves travelling and immersing herself in new cultures.

In the press

Articles, interviews and profiles in the Italian and international press, from 2019 to today.

Earlier publications

  1. Financial TimesIllycaffè’s Cristina Scocchia: "I see my role as a doctor’s - once I am done I move on to the next patient"
  2. NordEstEconomiaIllycaffè accelera in Italia e Usa: «Fatturato in crescita del 5%»
  3. Corriere della SeraScocchia: "Per Illycaffè più Stati Uniti e Cina. La sostenibilità centrale per il gruppo"
  4. La StampaIllycaffè raddoppia negli Stati Uniti: quotazione in Borsa entro tre anni
  5. HandelsblattEspresso-Riese in Asien auf Wachstumskurs
  6. Business PeopleInvestire (oggi) sul domani
  7. Affari&FinanzaIllycaffè alla sfida sostenibilità totale: "È una missione"
  8. Il MessaggeroCristina Scocchia: "Giusto scorporare gli investimenti Sul Pil solo una frenata, sono ottimista"
  9. Il Sole 24 OreIlly, piano di crescita su Stati Uniti e Cina. Nel 2022 Record di utili
  10. Corriere del VenetoVerso la Borsa e i mercati globali «Trieste resta al centro di tutto»
  11. Il MessaggeroCristina Scocchia: "Ho scalato la vetta e ora sogno più donne AD"
  12. La RepubblicaIlly non delocalizza, investiamo 120 milioni a Trieste

Talks and interviews

Conferences, public conversations and television interviews.

More talks

  1. YouTubeQuali sono le più grandi sfide che si trova ad affrontare oggi il mercato del lavoro? Cristina Scocchia ne parla al Meeting di Rimini 2022..
  2. YouTubeNell’ambito dell’Evento “Singolare Femminile”, Cristina Scocchia sottolinea come nel nostro Paese..
  3. YouTube“La leadership è responsabilità, è prendersi cura delle persone che ti sono state affidate, delle persone che si fidano..
  4. YouTubeServant Leadership, sostenibilità sociale, forti valori e soprattutto meritocrazia. Queste sono state le parole che hanno contraddistinto..
  5. YouTubeNicola Saldutti, Responsabile Redazione Economia Corriere della Sera dialoga con Cristina Scocchia, Amministratore Delegato Kiko..
  6. YouTubeKPMG | Chair in Accounting, Cristina Scocchia interviene alla Lectio Inauguralis: “Dobbiamo integrare il valore con i valori”
  7. YouTubeSolo attraverso la crescita dimensionale e qualitativa, le aziende di cosmetica potranno vincere nel mondo post pandemico.
  8. MediasetIntervista a Cristina Scocchia sulla sua storia, sulla crisi economica e sulle opportunità di ripartenza

Press and speaking requests

Cristina Scocchia

illycaffèChief Executive Officer

For interviews, public talks and book presentations.

cristinascocchia20 at gmail dot com